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Crypto.com is spinning off its prediction market business into a standalone platform called OG, and it’s launching just days before the Super Bowl.
The platform will offer CFTC-regulated sports event contracts along with markets covering financial, political, cultural, and entertainment events. OG will also be the first prediction market platform to offer margin trading on prediction contracts.
The first one million users to sign up will receive up to $500 in rewards.
Why a Standalone Platform Now?
The numbers tell the story. Crypto.com has seen 40x weekly growth in its prediction market business over the past six months. That kind of traction demanded its own home.
“Crypto.com successfully built one of the largest brands and best app experiences in cryptocurrency during a period of hypergrowth amid a complex regulatory landscape, and now we will work to replicate this experience with OG in the prediction market space,” said Kris Marszalek, Co-Founder and CEO of Crypto.com.
OG is powered by Crypto.com | Derivatives North America (CDNA), the same CFTC-registered exchange and clearinghouse that launched the nation’s first federally licensed sports prediction contracts back in December 2024.
Nick Lundgren Named OG CEO
Nick Lundgren will lead OG as CEO. He currently serves as Crypto.com’s Chief Legal Officer and was the one who led the CDNA acquisition in 2022, then the largest acquisition in crypto history.
“Sports are the natural hub of prediction markets, and we see a massive opportunity to provide fans with an all-encompassing platform where it pays to be right,” Lundgren said. He called prediction markets a “deca-billion dollar industry.”
VIP Program Taps Major Sports Partnerships
OG will roll out a VIP program tied to Crypto.com’s existing sports deals. That includes access to experiences through Crypto.com Arena, UFC, Formula 1, and UEFA Champions League.
The launch lands at an interesting time. The CFTC said last week it would craft new rules for the prediction market industry. OG will be headquartered in the US and focused on that market first.
